Real fake clothing (confusing, I know) is
all the rage at the moment with celebrities falling over themselves to
self-post pictures wearing this season’s most ironic clothing. Of course in
their case, the real irony is that they are among the privileged few that can
afford the real thing!
It’s now so popular that actual brands have
emerged where this play-on-brand is their brand. Pioneers in the area include
Celebrity favorite Brian Lichtenberg, whose beanies, tees and jumpers have been
flaunted by the super trendies. His clients include column space heavy weights
like Cara Delevingne, Rihanna and Miley Cyrus.
Key in the parody is the obvious and
deliberate nature of the visual pun, which sparks an interesting debate about
counterfeiting in general. If this playful ‘homage’ is considered ok (on the
basis that it does not purport to be the real thing), where does this leave us
when certain fashion designers copy, sorry, are inspired by the work of
others? A further development, these creations are now so popular we see all
kinds of cheap ‘knock-off’ version springing up in London markets and
eBay…fakes of the fakes! Whatever next!
Furthermore, I have to consider the point
of it all! I’m not sure what the initial idea behind the concept was all about,
but I’d imagine it has something to do with a reaction against mass consumer
culture, and excessive brand influence. With hundreds of styles now on offer,
and sweaters priced at around £100 each, this point is more than a little
undermined I think?
I believe fashion speaks volumes, but I’m
not really sure what this newest trend says about us here and now. For the time
being I will consider to ponder it, snuggled up in my Celine Dion (Sold Out!)
Jumper from Reason…
View more fabulous versions available at
byoutifulyou.com…
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