Thursday 4 July 2013

Kelly Brook leads Vita Liberata Liberation Day Campaign

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Thanks to the hard work of our suffragette sisters in arms, women today are able to chose their own path and be whoever we they want to be.

However, empowerment has its challenges. For many women, emancipation opened a number of doors without closing existing ones. In most households, women continue to be the main homemaker while also working full time, giving many ladies a daily to-do list the length of the M1.

Thankfully, help is on hand from luxury tanning brand Vita Liberata…
 
100 years after Emily Davison’s suicide as part of the suffragette movement, and five decades after ‘Women’s Lib’, Vita Liberata want to know just how liberated todays woman has really become…

Their unique Liberation Day campaign invites women to explain what their day-to-day responsibilities are, and what they would do if they had none! What’s more, one lucky entrant will be given the opportunity to experience their perfect 24 hours with all their daily tasks taken care of while they are left free to indulge in whatever their heart desires!

While this campaign is both fun and aspirational, it has a serious side too as Vita Liberata founder and CEO, Alyson Hogg explains, “The aim is to give someone their Day of Liberation but more importantly to find out if women really are as free as they think they are, to think big for themselves’”

Leading the campaign is Kelly Brook, “I am so excited to be part of the Liberation Day Campaign; it is a great initiative that allows women to really think about what liberates them outside of their day-to-day lives”

Enter the competition now to be in with a chance of winning your perfect day…


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