Wednesday 3 July 2013

Selfridges London: All Paths point to the third floor and it’s Destination Denim




If your Selfridges bound this Summer, there’s only one thing to be wearing: Denim. And you can forget about under playing the look with you favorite stonewash number or some classic black skinnies…this time, denim wants you to go BIG or go home!



Channeling this look can be a tall order, as in the past double denim has been a bit of a fashion black hole. At risk of ending up looking like a Britney and Justin red carpet disaster or worse, an homage to 90’s pop band B*witched, denim overload has traditionally been a look to avoid…











That’s why the Selfridges Denim Studio is leaving nothing to chance! With the world’s largest collection of Denim, you’ll be certain to find something you’ll love. And just in case (like me) you’re a fashion faux pas waiting to happen, the double denim clad sales assistants are there to help you all the way. They even have a free personal shopping service for those in need of a little more help.













Jean-spiration has now filled the store; with the famous window displays giving some super creative takes on how to wear this mega hot look. The variety on display serves to highlight the superb versatility of this wonderful material, and validates the importance it now plays in this landmark building…







But what if your one of the many who just can’t wear denem every day? Well Selfridges have the answer to that too. For a limited time only, you’ll get a free Denim Manicure if you buy the Nails Inc. Denim manicure kit. Now everyone can wear denim all the time…even to work!




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