Friday 19 April 2013

Take a step back in time with Ted Baker A/W 2013





The fashion community is running on full steam at the moment, as editors, bloggers and photographers alike explore the city’s press days. For me, this is a busy and enjoyable experience. Stylishly adorned event rooms, with rails of beautiful clothing, accessories and beauty products. What’s not to like?

As joyful as this adventure is, it can and does get a bit ‘samey’…one room merges into another when you’ve been to seven in one day! PR companies and Marketing departments all work overtime to produce a memorable experience, much to the delight of us attending fashion folk, but it’s a real challenge to stand out from the crowd.

As I rang a very inconspicuous doorbell on Portland Place, my first concern was weather I’d got the address wrong. Being used to a stream of human traffic coming and going from most venues, this property looked a little too residential. 

When the door was opened (by an incredibly polite gentleman resembling a railway scene extra from Brief Encounter) I knew I had the right place! The grand staircase, oak floors, ornate flower displays and candlelight all set within the spectacular eighteenth century building – it could only be in the interest of fashion! 




Being transported back in time to a bygone era was the perfect context in which to view the treats in store for A/W by Ted Baker. Vintage style rules the moment with an eclectic mix of 1950’s style full skirts, soft floral prints and faux fur. Inspired by nostalgia, but as always cutting edge and modern, the range also incorporates a number of current trends including bold digital prints and flashes of neon. 


Unfortunately, photographs of the garments were temporarily forbidden, but I have been assured these will be shared in the near future. Frustrating – I know, but trust me on this…the collection is worth the wait!

 

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